The notion that women are “damsels in distress” and that men are the confident decision-makers has been a persistent car-shopping stereotype. But new research from Edmunds.com, the leading car information and shopping network, reveals that these antiquated generalizations don’t reflect the attitudes and behaviors of today’s car shopper, and are becoming more archaic as millennials begin to make up a …
Archives for November 2016
Millennials Are Busting Car-Shopping Gender Stereotypes
November 27, 2016
More Car Shoppers Are Underwater on Their Trade-Ins
November 27, 2016
A rising number of car shoppers have negative equity on their trade-ins when they’re purchasing their next vehicle, reports Edmunds.com, the leading car information and shopping network. According to Edmunds data, an estimated 32 percent of all trade-ins toward the purchase of a new car through the first three quarters of 2016 were underwater. This is the highest rate on …
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