Automakers Spending Billions on Technologies That People Don’t Use

JDpower driveAutomakers are investing billions of dollars to put technologies in their cars and light trucks that are not being used by many of the owners of those vehicles, according to the J.D. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report.SM

The 2015 DrIVE Report measures driver experiences with in-vehicle technology features during the first 90 days of ownership.

The

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Always Connected Teens “Fear of Missing Out” is Dangerous

teen texting dangerMany have heard the phrase coined among today’s teens, “Fear of Missing Out” (FoMO). While most perceive it as a harmless mantra for today’s hyper-connected youth, a new study released by Liberty Mutual Insurance and SADD (Students Against Destructive Decisions) reveals that the pressures of this “always-on” lifestyle have manifested in potentially deadly consequences behind the wheel. From …

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Virtual Reality Experience – Distracted Driving Simulation

itcanwaitReel FX has created a powerful, impactful Virtual Reality experience for AT&T’s It Can Wait campaign. The two minute VR experience allows viewers to truly understand the horrific possibilities of distracted driving. This year marks the fifth anniversary of AT&T’s award-winning cause-related program which has already made a measurable difference in changing people’s perceptions about texting while driving. The use …

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91% Of Parents Who Drive Distracted Do It In Front Of Their Teens

NSCA National Safety Council survey found 91 percent of parents who use their cell phones while driving do so when their teens are in the car, despite 88 percent saying they are one of their teens’ primary driving teachers. The finding underscores not only the need to help parents break the habit of driving distracted, but also to help them …

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Ford DSFL Awards $125,000 to Augment State Teen Safe Driving Programs

GHSALOGOIn conjunction with Global Youth Traffic Safety Month, the Governors Highway Safety Association (GHSA) is proud to announce that its award-winning Ford Driving Skills for Life (Ford DSFL) teen safe driving program will provide grant funding to seven State Highway Safety Offices (SHSOs) to supplement their outreach to teens going through the Graduated Driver Licensing process. This is the eighth …

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