As the automotive industry turns its attention toward the next generation of car shoppers and buyers, Generation Z (those currently age 0-17), it may be operating under some false assumptions. New research from Autotrader® and Kelley Blue Book®, the most visited car shopping and research websites, offers an in-depth look at Generation Z and delivers some surprising …
92% of Teens Own or Plan To Own A Car
March 17, 2016
$15,000 in Prizes Available in Teen Safe Driving Campaign
March 6, 2016
Impact Teen Drivers and California Casualty are putting out the call for entries for the spring 2016 Create Real Impact contest. Students across the nation, aged 14-22, can win cash prizes for their best creative message against dangerous distracted driving.
The contest kicks off March 1 with submissions of artwork, videos, music or creative writing due at http://www.createrealimpact.com by April …
Teens Get Back In Driver’s Seat As Economy Improves
March 5, 2016
Teenage drivers are returning to the roads, according to an analysis by the Highway Loss Data Institute (HLDI), an affiliate of the Insurance Institute for Highway Safety. Researchers link the trend to the recent economic recovery.
Teenagers have the highest crash rate per mile traveled of any drivers, so the number of young people on the roads has important safety …
Dodge Mopar Road Ready Teen Defensive Driving Program
March 5, 2016
The Mopar and Dodge brands are teaming up once again to help teach teens about the importance of being safe on the road. The popular “Mopar Road Ready Powered by Dodge” teen defensive-driving program will return in 2016, with five two-day events scheduled at four different locations in the United States.
The early 2016 slate of “Mopar Road Ready …
BMW Teen Driving School
February 22, 2016
https://youtu.be/9rVt5afJEH4
The BMW Teen Driving School is a grassroots initiative under the company’s Corporate Social Responsibility program combining teens, road safety and local community outreach. It is a recent extension of the teen curriculum taught at the BMW Performance Center located in Spartanburg, SC. The driving school travels to locations nationwide and is offered to teenagers and young drivers at …